Welcome to

The 7% Project

At The 7% Project, we empower elite student-athletes with the tools, strategy, and support needed to navigate the recruitment process with confidence. Through personalized education and marketing services, we turn potential into opportunity.


Services

Personalized Recruitment Education Course

Tailored recruitment course empower athletes to stand out in a competitive landscape.


Features include:

  • Live, virtual, and on-demand sessions
  • Sport-specific strategy and best practices
  • Interactive webinars and expert-led workshops
  • Access to a growing library of recruitment resources
  • Practical training in email outreach, social media branding, and coach communication

Masterclasses &

Workshops



Skill-specific masterclasses to elevate your recruitment game.



Topics include:

  • Building effective email campaigns and  cadences
  • Creating and refining your target school list
  • Developing a standout social media presence
  • Mastering interview skills and coach conversations


Marketing Products & Social Media Optimization

Showcase your strengths with our customized marketing products.



Services include:

  • Eye-catching and customized social media edits
  • Personalized athletic and academic resume creation
  • Professionally crafted highlight reels
  • Access to our proven email template library for coach outreach


Recruitment Consultation



Let us make your journey simple, with a high touch customized 1x1 approach.



Full-service, boutique recruitment consultation:

  • Personalized, year-long strategy built around your unique goals and stage in the recruitment process
  • Includes 2 custom highlight reels, 4 social media edits, a professionally designed resume or refresh, and a tailored email cadence with templates
  • Annual strategic planning session to adjust for contact years, offers, and evolving priorities


About The 7% Project

With only 7% of high school athletes going on to compete at the collegiate level, our mission is clear: help more athletes break through that barrier.


We work across all sports, combining athlete-first strategies with proven sales enablement principles to give our clients a competitive edge in the recruiting process. We don’t just teach—we equip. Through a boutique education and marketing approach, we empower student-athletes with the tools they need to stand out.


From custom highlight reels and social media edits to standout resumes and recruitment strategy, every service we offer is designed to help athletes get noticed, get offers, and get to the next level.


Meet Our Founder
Our founder, Megan Hartman, brings a rare blend of expertise to The 7% Project. As a USA Swimming and US Masters swim coach, she has guided dozens of swimmers through successful recruitment journeys. She also navigated her own daughter’s lacrosse recruitment process, leading to a Division I commitment and multiple offers across all levels.


Professionally, she has over a decade of experience as a Director of Sales Enablement, specializing in sales training, outbound marketing, and strategy development. Her background also includes 10 years in secondary education and curriculum design as a high school teacher and coach—bringing a deep understanding of how students learn and succeed.


At The 7% Project, this experience fuels a program that’s as strategic as it is personal—because we know what it takes to move from potential to placement.

What Our Clients Say

Megan was very efficient in putting together an exceptional highlight reel for my goalie! She offered great advice on how to arrange the clips and the information to include at the beginning of the reel. We were very pleased with her communication and quick turn around for a great video; we even had her make a second one!

Heather W.

If you are looking for college recruiting guidance that's effective & applicable, The 7% Project is an easy choice. The quick, concise highlights gave college coaches exactly what they're looking for. Our family's experience with 7% has been invaluable & has paid off ten fold for our college bound athlete!

Charles D.

The 7% Project’s recruitment class was a total game changer for us. As parents, we had no idea where to begin, but the course broke everything down into simple, actionable steps. My daughter now has a list of realistic target schools, a strong email campaign, and the confidence to reach out to coaches. The tools and support made all the difference.

Alicia C.

The resume and social media edits gave my daughter a professional edge we didn’t know she was missing. Her profiles finally reflected the level of athlete and student she is, and within weeks, we saw more engagement from coaches. The quality and attention to detail made her stand out in a crowded field.

Marisol M.

Let's talk!

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